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In the media, advertising, and marketing industries, advertising inventory or media inventory is the space available to advertisers on newspapers, magazines, and digital platforms.
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
Advertising space is increasingly being transacted algorithmically; see real-time bidding.
Video Advertising inventory
References
Source of article : Wikipedia
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